Fernando Garcia
CREATIVE DIRECTOR & BRAND STRATEGIST
Profile
Emmy-Winning • Bilingual (EN/ES) • 20+ Yearsin Hispanic Media • Creative That Drives Revenue & Wins Advertisers
Fernando Garcia
CREATIVE DIRECTOR & BRAND STRATEGIST
Welcome to my personal portfolio! I’m Fernando Garcia, a 5x Emmy Award-winning creative director and brand strategist, and the creative lead at Creavista, Inc. For more than 20 years I’ve told stories through branding, design, video, web, and digital marketing, much of it inside Hispanic media at TelevisaUnivision and Telemundo. Today I work at the front edge of the craft, building AI-accelerated creative and my own products, OnePageClick™ and OnCueSpace™. Here you’ll find my projects and personal milestones. I like nothing more than telling stories through visual communication and life experiences that celebrate simplicity, craft, and creativity. Follow me on social media for regular updates!
Resume
Resume
Employment
Creavista, Inc. NJ/NY
Creative Director & Brand Strategist
09.2018 - present
- Create the brand campaigns, launches, and proof-of-performance that win and retain clients—concept through finished production across video, social, OOH, web, and print; the work drove a 15% revenue increase.
- Designed and built the digital presence for Delgado Travel (delgadotravel.com), a nationally recognized Hispanic-market travel brand.
- Led integrated creative for Nancy Martinez, 2021 NYC Council candidate (District 31)—art-directed and produced live streams and video plus the website, direct mail, posters, and voter-facing campaign, keeping one visual voice through the cycle.
- Pitch, defend, and articulate creative strategy to clients and stakeholders, and mentor collaborators through concept development.
- AI Champion generative AI as a creative co-pilot—Midjourney, Runway, and Higgsfield for rapid visual prototyping and faster concepting, without losing craft.
- AI Built a generative AI content pipeline that turns concept to finished, on-brand social carousels and founder-style motion videos in hours, not days.
- AI Deployed an AI chat concierge with a custom AI voice on a live marketing site, and run AI-assisted paid media and creative via the Meta Marketing API.
Eastern Christian High School, NJ
Visual Communications / CTE Instructor
08.2022 - 08.2026
Made a deliberate choice to step back and give back—built and taught a visual communications and media curriculum (design, photography, video) to 150+ students annually, mentoring the next generation of creatives; grew program participation 15%.
mobilads. Smart. #OOH Rideshare Advertising Media, NYC
Chief Creative/Marketing Advisor for mobilads
08.2018 - 02.2020
As an investor, I contributed to the development of the initial creative leads to get mobilads to become the country’s leading rideshare car wrap advertiser.
Implemented innovative marketing strategies and created distinctive brand experiences across OOH rideshare advertising, as well as developing investor decks and designed mock-ups for multiple brands.
Developed promotional videos and action photography to capture activations and campaign launches, providing visual proof of performance for ROI validation along with real-time engagement data analytics.
TelevisaUnivision Comms., NJ/NY
Senior Producer of Creative Services/News Camera Director
12.2012 - 08.2018
Developed brand marketing strategies, created unique brand experiences, and managed successful advertising campaigns across TV broadcast, readio, digital, and social media platforms
• Created and sought branding consistency across all creative outputs.
• Directed, produced, designed, animated, scripted, and proofread on-air promotions and brand identity for promotional campaigns.
• Directed TV commercials for McDonald’s, Audi, Ford, Dodge, Amtrak, and other private entities, such as lawyers and non-profit organizations.
• Collaborated with the promotions, news director, and in-house partners such as marketing, digital media, radio, traffic, and sales teams to create advertisements, commercials, and on-air creative executions.
• Supervised the promotions team, including the editors, producers, cameramen, and on-air talents.
• Worked on post-production video editing and motion graphics design and functioned as an on-call news camera director at 5 AM, 6 PM, and 11 PM weekdays and weekend’s live newscasts.
Comodo Group, Inc., NJ
Video Production Manager
11.2008 - 10.2012
Collaborated with the CEO, marketing directors, managers, and creative development team for Comodo.com, Comodo.tv, product landing pages, and Comodo’s YouTube channel.
• Improved presence of the main website, social media channels, and other multimedia venues through creative video and ad content.
• Managed the media team, including support and operations staff.
• Directed all aspects of video production, including talent scouting, storyboards, lighting, post-production editing, and visual effects.
• Produced videos from creating concepts and scripts until the final creative output for digital marketing execution.
NBCUniversal Telemundo, NJ
News Camera Director, AD, Floor Manager
05.2002- 12.2007
Directed the weekday and weekend newscasts at 6 and 11 p.m., as well as year-round parades and live stage musicals, overseeing all aspects of production and ensuring excellent quality during and after the live broadcast.
TelevisaUnivision Comms., NJ/NY
News Camera Director, Graphics Designer, & VizRT Trio Operator
04.1998- 02.2002
Directed weekday and weekend newscasts at 6 and 11 p.m. Created on-air graphics, animations, full screens, virtual sets for chroma key backgrounds, and logos for special segments.
Recognition
5 NY Emmy® AWARDS
+15 Nominations
2015-2017
• Promotion: News Promo – Single Spot/Campaign 2017
Univision 41 Edición Digital Nueva York. May 1, 2017.(WXTV 41 Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: News Promo – Image 2017
Noticias Univision 41: Tu Gente. Tu Voz. May 1, 2017. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Community/Public Service Announcement 2016
Embajadores De La Limpieza, PSA. July 2, 2016. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: News Promo: Image 2015
Al Despertar Image Campaign. December 12, 2014. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: Program Promo – Image 2015
ChocQuibTown Station Jingle. May 15, 2015. (WXTV Univision 41).
Fernando Garcia, Graphics.
3 New York Broadcaster Association, Inc. Awards - Large Market
2018
• Outstanding Commercial 2018
WXTV-TV, New York – “Chevy Breast Cancer Awareness
Campaign” Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Outstanding Promotion Announcement or Series, 2018
WXTV-TV, New York – “Noticias Univision 41, News Series”
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Outstanding Public Service Announcement/Campaign 2018
WXTV-TV New York – “Dominican Heritage Month”
Fernando Garcia, Senior Producer, Director, and Graphic Designer
1 Edward Murrow Award, 2000
• Best News Coverage “La Tormenta del Milenio”
Fernando Garcia, Newscast Camera Director
Education
Fullsail University
Orlando, FL
• Bachelor of Science in Media Communications
Fashion Institute of Technology State University
New York, NY
• Associate Degree in Advertising Design & Communications
High School of Art & Design, NYC
Major: Advertising Design
1992 - 1996
Experienced
Core Competencies
- AI-Accelerated Creative
- Executive & Client Presentations
- Art Direction
- Bilingual Hispanic-Market Creative
- Branding Development
- Brand Visual Identity
- Advertising Design
- Campaign Ideation & Launch
-
Integrated Campaigns
(TV, Digital, Social, OOH) - Client Proof-of-Performance
- Pitch & Proposal Creative
- Live Media TV Production
- Digital Marketing
- Creative Direction
- Commercial Photography
- Visual Design & Storytelling
- Project Management
- Client Relations
- Digital Imaging
- Video Editor
- Motion Graphic Designer
- Broadcasting Studio Design
- Graphic Design
- Web Design & Development
- Copywriter
- Content Creator
Studio/Field Production
Visuals/Audio
- Mirrorless Cameras & DJI Drone
- Natural, Flash & Continuous Lighting
- VizRT Graphics Editor/Trio
- Avid INews & ENPS System
AI - SaaS - Web Development
Programming Skills
Creative Content
Softwares Expertise
Fluent
Language Skills
Portfolio
Portfolio
Testimonials
Testimonials
Fernando is a talented video and audio professional. He delivers high-quality content and has a good vision to get things done right. He’s able to take input from lots of different parties…
Fernando Garcia is a very talented and creative video production manager who goes above and beyond to consistently deliver award-winning work. He is a pleasure to work with and can be relied…
I’d expect a videographer as talented and well-organized as Fernando to be a peevish artiste. Instead, no matter how outrageous the demands of his work at Comodo (I made a few myself)…
Contacts
Contacts
Let’s Keep In Touch
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