Fernando Garcia
Bilingual Brand Strategist & H.S. Art Teacher
Profile
5x Emmy Award-winning
TV Director/Producer
Fernando Garcia
Bilingual Brand Strategist & H.S. Art Teacher
Welcome to my personal portfolio! I am the founder and brand strategist at Creavista, Inc. I’m passionate about my second professional mission as a H.S. art teacher and my personal contribution to the world of modern creative services in branding, design, video, web design, and digital marketing. Here, you’ll be able to learn more about my projects and personal milestones. I like nothing more than telling stories with the help of visual communication and life experiences that celebrate simplicity and creativity. Follow me on social media for regular updates!
Resume
Resume
Employment
Eastern Christian High School, NJ
High School Art Teacher
08.2022 - present
Curriculum development for the visual communications department at the high school (9-12 grade level). Teach a variety of creative courses, including art 1, graphic design, photography, painting, ceramics, and advanced portfolio.
Creavista, Inc. NJ/NY
Founder & Brand Strategist
09.2018 - present
Spearheads Leads brand positioning, including promotions, digital marketing, and consumer relations, while also providing market forecasts and developing creative marketing content to ensure maximum brand awareness and ROI.
• Create digital marketing campaigns in multiple markets to boost revenue, leads, and brand awareness.
• Ensure effective creative strategies, accurate input, schedules, budgets, production support, and presentations.
• Analyze, design, and create campaigns and materials for video, web, and print.
• Develop marketing plans by evaluating campaign outcomes to identify potential growth opportunities.
• Successfully managed lead generation email campaigns.
mobilads. Smart. #OOH Rideshare Advertising Media, NYC
Chief Creative/Marketing Advisor for mobilads
08.2018 - 02.2020
As an investor, I contributed to the development of the initial creative leads to get mobilads to become the country’s leading rideshare car wrap advertiser.
Implemented innovative marketing strategies and created distinctive brand experiences across OOH rideshare advertising, as well as developing investor decks and designed mock-ups for multiple brands.
Developed promotional videos and action photography to capture activations and campaign launches, providing visual proof of performance for ROI validation along with real-time engagement data analytics.
TelevisaUnivision Comms., NJ/NY
Senior Producer of Creative Services/News Camera Director
12.2012 - 08.2018
Developed brand marketing strategies, created unique brand experiences, and managed successful advertising campaigns across TV broadcast, readio, digital, and social media platforms
• Created and sought branding consistency across all creative outputs.
• Directed, produced, designed, animated, scripted, and proofread on-air promotions and brand identity for promotional campaigns.
• Directed TV commercials for McDonald’s, Audi, Ford, Dodge, Amtrak, and other private entities, such as lawyers and non-profit organizations.
• Collaborated with the promotions, news director, and in-house partners such as marketing, digital media, radio, traffic, and sales teams to create advertisements, commercials, and on-air creative executions.
• Supervised the promotions team, including the editors, producers, cameramen, and on-air talents.
• Worked on post-production video editing and motion graphics design and functioned as an on-call news camera director at 5 AM, 6 PM, and 11 PM weekdays and weekend’s live newscasts.
Comodo Group, Inc., NJ
Video Production Manager
11.2008 - 10.2012
Collaborated with the CEO, marketing directors, managers, and creative development team for Comodo.com, Comodo.tv, product landing pages, and Comodo’s YouTube channel.
• Improved presence of the main website, social media channels, and other multimedia venues through creative video and ad content.
• Managed the media team, including support and operations staff.
• Directed all aspects of video production, including talent scouting, storyboards, lighting, post-production editing, and visual effects.
• Produced videos from creating concepts and scripts until the final creative output for digital marketing execution.
NBCUniversal Telemundo, NJ
News Camera Director, AD, Floor Manager
05.2002- 12.2007
Directed the weekday and weekend newscasts at 6 and 11 p.m., as well as year-round parades and live stage musicals, overseeing all aspects of production and ensuring excellent quality during and after the live broadcast.
TelevisaUnivision Comms., NJ/NY
News Camera Director, Graphics Designer, & VizRT Trio Operator
04.1998- 02.2002
Directed weekday and weekend newscasts at 6 and 11 p.m. Created on-air graphics, animations, full screens, virtual sets for chroma key backgrounds, and logos for special segments.
Recognition
5 NY Emmy® AWARDS
+15 Nominations
2015-2017
• Promotion: News Promo – Single Spot/Campaign 2017
Univision 41 Edición Digital Nueva York. May 1, 2017.(WXTV 41 Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: News Promo – Image 2017
Noticias Univision 41: Tu Gente. Tu Voz. May 1, 2017. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Community/Public Service Announcement 2016
Embajadores De La Limpieza, PSA. July 2, 2016. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: News Promo: Image 2015
Al Despertar Image Campaign. December 12, 2014. (WXTV Univision 41)
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Promotion: Program Promo – Image 2015
ChocQuibTown Station Jingle. May 15, 2015. (WXTV Univision 41).
Fernando Garcia, Graphics.
3 New York Broadcaster Association, Inc. Awards - Large Market
2018
• Outstanding Commercial 2018
WXTV-TV, New York – “Chevy Breast Cancer Awareness
Campaign” Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Outstanding Promotion Announcement or Series, 2018
WXTV-TV, New York – “Noticias Univision 41, News Series”
Fernando Garcia, Senior Producer, Director, and Graphic Designer
• Outstanding Public Service Announcement/Campaign 2018
WXTV-TV New York – “Dominican Heritage Month”
Fernando Garcia, Senior Producer, Director, and Graphic Designer
1 Edward Murrow Award, 2000
• Best News Coverage “La Tormenta del Milenio”
Fernando Garcia, Newscast Camera Director
Education
Fashion Institute of Technology State University
New York, NY
• Associate Degree in Advertising Design & Communications, 2002
• Bachelor of Science in Advertising Design and Communications, 2008
High School of Art & Design, NYC
Major: Advertising Design
1992 - 1996
Experienced
Core Competencies
- Branding Development
- Advertising Design
- Live Media TV Production
- Digital Marketing
- Creative Direction
- Commercial Photography
- Visual Design & Storytelling
- Project Management
- Client Relations
- Digital Imaging
- Video Editor
- Motion Graphic Designer
- Broadcasting Studio Design
- Graphic Design
- Web Design & Development
- Copywriter
- Content Creator
Studio/Field Production
Visuals/Audio
- Mirrorless Cameras & DJI Drone
- Natural, Flash & Continuous Lighting
- VizRT Graphics Editor/Trio
- Avid INews & ENPS System
Web
Programming Skills
Creative Content
Softwares Expertise
Fluent
Language Skills
Portfolio
Portfolio
Testimonials
Testimonials
Fernando is a talented video and audio professional. He delivers high-quality content and has a good vision to get things done right. He’s able to take input from lots of different parties…
Fernando Garcia is a very talented and creative video production manager who goes above and beyond to consistently deliver award-winning work. He is a pleasure to work with and can be relied…
I’d expect a videographer as talented and well-organized as Fernando to be a peevish artiste. Instead, no matter how outrageous the demands of his work at Comodo (I made a few myself)…
Contacts
Contacts
Let’s Keep In Touch
For a quick contact scan the QR code to get all my info